Nike has come up with a great idea for people to try their shoes. Instead of just the media hype and all the reasons we should love their shoes, their taking it one step farther. In Europe, Nike is setting up trial vans. Their loading a van with a thousand pairs of shoes and parking near popular spots. People can actually wear the shoes and try them out for real. What a novel concept.
What if the church had a "trial van"? What would it look like? At the risk of plagarizing, I'll point you to the article I read and you can decide for yourself.
You can read the article here.
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